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Identity, Packaging

The Shirt Bar is a Singapore based ready-to-wear menswear fashion label. They offer a comprehensive range of superior quality tailored-fit shirts and accessories.

We created an identity for The Shirt Bar, nailing the concept of a bar crossing over with traditional menswear aesthetics. The identity includes a range of collaterals from business cards, hang tags, care labels, shirting labels, acid-free paper to even the entire packaging of the brand.