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Identity, Editorial

A compendium of concise yet detailed guidelines and principles, carefully crafted to aid designers in the creation of general minimal aesthetic in the art of reduction.

The book cover and the publication included, are both designed and sized to the proportions of the Golden Rectangle, known as the divine proportions to acheiving aesthetic beauty. The poster is set and printed on fabric via silk screen printing; the medium of the poster allows the principles to come in handy anytime because of its properties and versatility compared to the traditional use of paper that tears and crumples easily.