Product Design, Photography
The MÜLLER bag, named after Joseph Műller-Brockmann. MÜLLER is versatile regardless of any occasion — it can be rolled up or folded into a clutch or be held as a hand-carry bag. MÜLLER can be carried in different ways depending on the shapes and sizes of the contents in the bag, therefore, the form of the bag follows the function.
Reduction refers to the act of reducing, simplifying and minimizing distractions from what is truly valuable or essential, purging all unnecessary details and adornments. It is not about making something new or astounding. It is an exploration of the relevance and effectiveness of the reductive approach, and to create methods, objects, and designs that are not only aesthetically pleasing, but also comprehensive, functional, and efficient, giving us more time to focus on more important things in life. This project covers the timeline of the practice of reduction, as well as identifying certain issues of clutter and inefficiency, that can be improved through the application of the principles of reduction.