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Named after the minimalist precept of ‘Less Is More’, LIM is a modern contemporary sans-serif typeface that embodies basic geometry combined with strong typographical foundations. It was designed for Studio LIM, an upcoming local womenswear label. LIM is available in 2 different versions — Regular and Bold — and it can be used for both body and display text. This is an ongoing project and we are looking at developing more weights in the near future.