Applications of Reduction

The publications are more of documentative
log books/journals than actual publications. These publications record all analysis, detailed observations, development, progression, and the process of reduction in designs, methods, and objects, that can be reflected from 3 objects that were designed and created based on the Ten Principles of Reduction.

Reduction refers to the act of reducing, simplifying and minimizing distractions from what is truly valuable or essential, purging all unnecessary details and adornments. It is not about making something new or astounding. It is an exploration of the relevance and effectiveness of the reductive approach, and to create methods, objects, and designs that are not only aesthetically pleasing, but also comprehensive, functional, and efficient, giving us more time to focus on more important things in life. This project covers the timeline of the practice of reduction, as well as identifying certain issues of clutter and inefficiency, that can be improved through the application of the principles of reduction.


  • Publication Design


  • Photography
  • Art Direction